Donni. Elevates the essentials, eliminating the space between what you want and what you need, making every day feel special. Donni. believes that looking “put-together” while feeling comfortable is the ultimate luxury. Casual shapes in soft fabrics transition seamlessly from the home and into the world with subtle touches of luxury, like their tortoise buttons and baroque pearl zippers.
The story began in 2009, when founder Alyssa Wasko created her own comfortable, comforting scarves to cope with the death of her Father Donald. Her friends began asking for them, and before long orders arrived from around the country through word of mouth alone. Alyssa's personal creative outlet grew into Donni., named in memory of her Dad. Drawing on the same characteristics of comfort and ease, neck warmers expanded into tube tops and sarongs became pants, and the brand grew into a full clothing and accessory line by partnering exclusively with local women-owned factories in Los Angeles and by supporting a different non-profit each season, the brand honors Donald's legacy with pieces that make you feel good, inside, and out.
Look good. Feel good. Do good.
The story began in 2009, when founder Alyssa Wasko created her own comfortable, comforting scarves to cope with the death of her Father Donald. Her friends began asking for them, and before long orders arrived from around the country through word of mouth alone. Alyssa's personal creative outlet grew into Donni., named in memory of her Dad. Drawing on the same characteristics of comfort and ease, neck warmers expanded into tube tops and sarongs became pants, and the brand grew into a full clothing and accessory line by partnering exclusively with local women-owned factories in Los Angeles and by supporting a different non-profit each season, the brand honors Donald's legacy with pieces that make you feel good, inside, and out.
Look good. Feel good. Do good.
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